Alpha Platform
In a highly competitive e-learning market, Alpha Platform needed a proven acquisition system—not just ads. I built a complete performance marketing funnel that aligned creative, targeting, and retargeting into one revenue-focused engine.The challenge was clear: generate large volumes of qualified sign-ups at a cost low enough to scale profitably across Jordan. To achieve this, I structured an awareness → engagement → conversion funnel designed to warm audiences, filter intent, and push high-converting traffic into the subscription offer.By combining data-driven optimisation with aggressive creative testing, we were able to consistently acquire customers at a fraction of the industry’s average cost—unlocking one of the most successful campaigns Alpha has ever seen.
Strategy & Execution To build predictable and scalable results, I broke the campaign into three major pillars: 1. Awareness Layer Mass Reach, Minimal Cost We launched broad interest-based and lookalike audiences with fast-moving video hooks designed specifically for student psychology. This built massive visibility at very low CPMs. 2. Engagement Layer Warming the Funnel Next, we retargeted all engaged users with carousel assets, testimonial clips, and class previews. This phase increased familiarity and created trust before the conversion phase. 3. Conversion Layer High-Intent Traffic Only Finally, conversion-focused ads with strong CTAs pushed ready-to-buy users into the subscription offer. The result: extremely low cost per customer and a steady flow of conversions daily. This full-funnel structure allowed us to scale smoothly without performance drop-offs even at higher budgets.
📊 Key Results 3,000+ New Customers acquired under $1 CAC 1,149 Qualified Leads generated from the funnel $0.57 CPL on primary cold campaigns 8x ROAS across the main acquisition cycle +40% Conversion Lift after creative angle testing Retargeting stack increased bookings by 62%
